Why Google AdWords?

AdWords is powerful! AdWords is complicated! AdWords is expensive! AdWords is fun! AdWords, is like credit card used wisely and with restraint, it can be quite fun and quite productive. Used poorly and with recklessness, it can burn through your budget and drive you to bankruptcy. Many people don’t realize that AdWords isn’t just a way to advertise your product or service on the Google search engine. It’s also a way to get your company, product, or service on Google’s network of affiliated sites called the Display Network that includes blogs, parked domains, and portals, newspapers and even YouTube and Gmail. And it’s a method of remarketing, “tagging” your website visitors so you can show and reshow them your ad until they’re ready to buy. It’s even a method to advertise on apps on mobile phones.   With Adwords you you attract more customers, Whether you’re looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.Rech the right people at the right time. Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Google Display Ads

Reach customers on the web and in apps – across devices. AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.  With millions of websites, news pages blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide you can now reach the right customers.  With specialised options for targeting, keywords, demographics and remarketing, you can encourage customers to notice your brand, consider your offerings and take action. Use Text which  is like an ad on Google Search, display ads include a headline, two lines of text and a URL, Google Mail Show custom ads in Gmail so people can save, forward and expand your ad in their inbox. Banners with images or rich media, these ads let you include customised layouts, interactive elements, animations and more, or create a create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running.

Search Ads

Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.  Potential customers will see your ad if the words they type into Google match the keywords you are bidding on then your ad can appear above the search results. You only pay when people click – either to go to your website or to call your business. With millions of searches per day on Google, you can make sure that your customers notice your brand, consider your offerings and take action.

We have a modest monthly service fee to manage your always on campaigns, and we have a very competitive and affordable pay as need pricing structure in place, allowing you to customise your own digital package and because we understand that Google is paid by click, and you make money by conversion we the only digital marketing agency in South Africa that will align our targets to what matters SALES and CONVERSIONS

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